diff --git a/Jenkinsfile b/Jenkinsfile
index 8f5302a..54a7d73 100644
--- a/Jenkinsfile
+++ b/Jenkinsfile
@@ -6,7 +6,7 @@ pipeline {
         REGISTRY_URL = 'https://git.gerhardt.io'
         OWNER = 'amarillo'
         IMAGE_NAME = "amarillo"
-        TAG = 'latest'
+        TAG = "${BUILD_NUMBER}"
     }
     stages {
         stage('Create virtual environment') {